Case Study: Brand design identification and corporate brand style guide for Premium Showers and Robes Melbourne
The Premiumoz brand design brief strategy was to evolve the existing well recognised Premium Showers and Robes brand identification. What was required – a strong, bold and vibrant professional freshen up of a logo that has run it’s course. The heritage of the old logo was to be obvious in the evolutionary creative brand design development process. As part of the brand design brief there were design elements of existing brand that must be retained, this being the ‘TRI COLOUR UMBRELLA’ synonymous with the Premium brand identification for so long. The re-worked Premium Umbrella graphic remains as the defining feature of the new Premiumoz brand design.
Robert Kelzke. Creative and Managing Director. Graphic Designers Melbourne KG Advertising.
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