Proudly Australian - KG Advertising Graphic Design and Photography Melbourne

A trademark can have infinite business value

Benefits of Trade Marks
A trade mark can be your most valuable marketing tool. The public identifies a certain quality, reputation and image with goods and services bearing a trade mark. The more successful your business is the more valuable the trade mark becomes. If you are thinking about a new product or service and you want to establish an image for it, you should consider a distinctive trade mark under which to market it.

Registered Trade Marks
As the owner of a registered trade mark you have the exclusive right to use your registered trade mark as a brand name for the goods or services specified in the registration have the exclusive right to authorise other people to use your registered trade mark for the goods or services specified in the registration have a registered trade mark that is personal property and can be sold have a registration that usually covers the whole of the Commonwealth of Australia may give the Australian Customs Service a notice objecting to the importation of goods that infringe your registered trade mark can be in a stronger position to stop other people from using your trade mark as their brand name on the same or similar goods or services of your trade mark registration. Find out how having a registered trade mark can benefit your business in our case study – IP Rights in a Business Name.

Using the ® Symbol
Once your trade mark is ® registered, it is good business practice to place the ® symbol immediately adjacent to your trade mark. This puts others on notice to respect your trade mark and aids in protecting your valuable intellectual property. The symbol ® is used for registered trade marks. If your trade mark is registered overseas but not in Australia, you can also use the symbol, but you need to show the country of registration close to it.

Is it an offence to use the ®, if your trade mark is not registered? Yes. If you have concerns about someone using the ®, you should consider contacting the Australian Federal Police.
There are no penalties for using the TM symbol.

Unregistered Trade Marks
It is not necessary to register a trade mark to obtain some rights to it. Trade marks that are not registered may be protected under the common law and enforced using the provisions of the Competition and Consumer Act 2010 and other state based fair trading legislation. Protecting your trade mark without the benefit of registration may be more difficult and expensive. You don’t have to register your trade mark in order to use it. The symbol TM can be used with a trade mark at any time.

There is a difference between trade marks, business, company and domain names. A trade mark can be a letter, number, word, phrase, sound, smell, shape, logo, picture, aspect of packaging or any combination of these. There are many benefits of registering a trade mark, however, you don’t have to register your trade mark to use it. There is protection against trademark misrepresentation under trade practices or fair trading legislation in Australia. A trade mark can have an infinite life representing significant business value. Initial registration of a trade mark is for 10 years.You can continue to renew it for successive periods of 10 years by paying a fee. You must actively use your trademark to avoid removal on the grounds of non-use. Visit IP Australia’s website for further trademark information. Please research the topic thoroughly before proceeding to register a trademark.

Robert Kelzke. Creative and Managing Director. Graphic Designers Melbourne KG Advertising.
Phone: 03 9974 0364 or 0449 590 669    Email: