Effective exhibition design is more than creativity alone
Exhibition Design is an organised presentation and display of a selection of items. Commercial exhibitions are organised so that businesses can showcase and demonstrate their products, goods and services. Participation in Trade Fairs and Exhibitions enables businesses of any size to study competitors, competition trends, activities and business defining strategies. When KG Advertising design and develop exhibition space, we always aim to communicate a specific, unique, strategic brand defining message that will engage the targeted market in a meaningful and compelling way. Creating effective exhibition design amalgamates many specialised facets beyond pure creativity alone, it is vital to have a clear understanding of budget restraint and practical display manufacturing solutions that stay within the parameters of set budgets. To implement stand-out exhibition design, creative skills alone will not get the job done. Exhibition design integrates a wide range of organisational skills, technologies and techniques, however… Creative Response is the ‘Number One’ determinant of how visually exciting and stand-out an exhibition display space can be.
KG Advertising’s creative design response process builds on a strong conceptual foundation that determines the most effective, engaging and appropriate cost-effective method of communicating a pre-defined strategic marketing message. The first stage, working collaboratively with our client is to establish the exhibition themes strategic direction and develop creative and appropriate exhibition design solutions to achieve the interpretive and communication goals of the exhibition. The implementation stage employs technical expertise in translating the visual language of the designs into reality, providing detailed drawings and all the specifications required to fabricate and install the exhibition. Ensuring delivery deadlines are met and our clients are ready to go. Throughout the planning and design process, KG Advertising work closely with specialist service providers, fabricators, technical specialists, engineers, audio visual experts, and business stakeholders to ensure we can seamlessly provide an exceptional exhibition design space that creates the maximum impact with the least disruption to your business.
Trade exhibitions are one of the most cost efficient and powerful marketing tools for effectively building business opportunities. As a face-to-face meeting point, exhibitions are a strategically targeted opportunity for achieving your business building marketing objectives. They are a cost-effective means to reach your market audience – in one time and in one place. Among the key advantages of trade show participation is: Customer contact: Trade shows provide excellent venues for initiating contacts with new customers and developing new trade leads. Equally important they enable you to maintain and renew contacts with valued clients. Product and service launch platforms: Live presentations and demonstrations of your products and services speak for themselves, accelerating the selling process and generating new leads and sales. Marketing Communications: Exhibitions spot-light media attention on your businesses specific goods, services and products. Public relations efforts can be focused to raise the profile of your company image and brands.
A high return to expense ratio makes good business sense
Trade shows are proven high return for expense ratio. An EEAA (Exhibition Association of Australia) survey showed that an average expenditure of 9% of companies marketing budgets in trade fair events resulted in a 23% business return. According to the Centre for Exhibition Industry Research: 76% of exhibition attendees arrive with an agenda, 48% of exhibition leads don’t require a sales call to close the deal. Exhibition leads cost 56% less to close than field sales calls. 87% of exhibition attendees say they will share information obtained at exhibitions with their immediate superiors. The statistical information provided above, is provided as a guide only and you should seek further advise as to the validation of information provided.
Contact Exhibition Design | KG Advertising Graphic Design and Photography
Robert Kelzke – Creative and Managing Director KG Advertising Melbourne
Phone: 03 9974 0364 or 0449 590 669