Case study: Outdoor Survival Australia Trade Show SOTA Canberra Exhibition Design
KG Advertising were engaged initially to prepare some press advertisements to lift the profile of the OSA brand and range of products OSA brands represented. However in a short period of providing creative services to OSA brands, KG Advertising were given the vitally important project of designing the exhibition display stand for their participation in the main industry trade fair of the year (The SOTA Canberra Australia Exhibition). In collaboration with the Managing Director KG Advertising prepared exhibition theme, designed and manufactured display stands, display signage, promotional activities and on-location exhibition display stand construction.These trade fairs are a significant indicator of how well your business will perform over the year proceeding the exhibition. In this case OSA brands set their year up with strong show time pre-orders. Present and promote your business and products with distinction, exception and a clear marketing leveraging strategy and you will be noticed even when tucked away in a hidden corner of a pavilion. KG Advertising also re-branded the OSA business and created the new mission statement of the time which set the company business ethos and created consumer purchasing confidence. When KG Advertising first met with OSA brands they were called Outdoor Survival Australia, a small to medium sized wholesaler to the Outdoor Adventure and Travel Industry, the exclusive distributors of some specialised high quality industry leading products, today they are a major wholesale distributor to the industry, we believe we have been a significant contributor to their success story.
IMPORTANT TO KNOW:
Display Stands developed for OSA trade show’s have been re-used for other shows over and over again with minimal changes, the changes being ‘Exhibition Presentation Theme’, accompanying display imagery, updated product range and trade buyer show time specific purchasing incentives. A very cost effective exhibition display stand solution that from exhibition one paid for itself. A professional produced exhibition display stand presence is not a cost it’s an investment in the well being of your businesses future.
Robert Kelzke. Creative and Managing Director. Graphic Designers Melbourne KG Advertising.
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