Exhibition Designers Melbourne – creative response for strategic brand identity exhibition advertising design space
Creative Response is the ‘Number One’ determinant of how visually exciting and stand-out an exhibition display space can be. KG Advertising creative response design exhibition trade show displays from concept, to production, to installation to ensure your goods and services get noticed in a crowded exhibition centre. “Our business is the business of making your business look good! My job is to make your job easier – Robert Kelzke, Creative and Managing Director, KG Advertising”. When KG Advertising design and develop exhibition space, we always aim to communicate a specific, unique, strategic brand defining message that will engage the targeted market in a meaningful and compelling way. Creating effective exhibition design amalgamates many specialised facets beyond pure creativity alone, it is vital to have a clear understanding of budget restraint and practical display manufacturing solutions that stay within the parameters of set budgets. To implement stand-out exhibition design, creative skills alone will not get the job done. Exhibition design integrates a wide range of organisational skills, technologies and techniques, however Creative Response is the ‘Number One’ determinant of how visually exciting and stand-out an exhibition display space can be and that’s what we specialise in!
A high return to expense ratio makes good business sense – Trade exhibitions are one of the most cost efficient and powerful marketing tools for effectively building business opportunities. Trade shows are proven high return for expense ratio. An EEAA (Exhibition Association of Australia) survey showed that an average expenditure of 9% of companies marketing budgets in trade fair events resulted in a 23% business return. According to the Centre for Exhibition Industry Research: 76% of exhibition attendees arrive with an agenda, 48% of exhibition leads don’t require a sales call to close the deal. Exhibition leads cost 56% less to close than field sales calls. 87% of exhibition attendees say they will share information obtained at exhibitions with their immediate superiors. The statistical information provided above, is provided as a guide only and you should seek further advise as to the validation of information provided.
KG Advertising Graphic Design, Finished Artwork and Photography Creative Services Melbourne
strategic creative response – brand design identity solutions for smart business marketing objectives
Robert Kelzke Creative and Managing Director
Phone: 03 9974 0364 or 0449 590 669