Case Study: After Six Formal Wear Exhibition Display Bridal Expo – Exhibition Buildings Carlton Melbourne
KG Advertising was originally contacted by After Six Bridal & Formal Wear to ‘fix the brand’. Staff, friends and family tried doing it themselves without success, they then purchased an ‘on-line’ logo from a website logo design supermarket, which still did not fit the After Six Business Image, much time and resources being wasted in the process. Trying to fit an existing logo to suit your businesses specific market leveraging strategies never works, an effective impact brand needs to be custom made to fit the business – not fit the business to the logo. KG Advertising won the brand design business and with it other marketing support projects such as the After Six Melbourne Bridal Expo display stand design and installation project. On a small budget and tight lead time KG Advertising managed to create an exhibition display that rivalled significantly larger, well resourced competitors. The Exhibition was an outstanding success – since the exhibition After Six has renewed consumer interest in their products and services, re-captured and grown ‘market share’.
Robert Kelzke. Creative and Managing Director. Graphic Designers Melbourne KG Advertising.
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