Case Study: Bearcat Tyres and Wheels ACE EXPO Construction Industry Exhibition Melbourne
Bearcat Tyres commissioned KG Advertising to design their Melbourne Sandown Park Trade Exhibition Display. KG Advertising was briefed on the marketing strategy required and presented a creative response solution accordingly. On a very tight budget and time frame KG Advertising worked collaboratively with Bearcat Tyres Marketing Manager ‘one-on-one’ to produce an Exhibition Display Stand that rivalled the big spending, well-resourced major industry heavy weights. To undertake the project required a strong technical and structural understanding of what is required to safely display heavy, large construction vehicle tyres, wheels, tracks and affiliated products. Most Tyre Displays required new display stands to be designed and built, these stands were designed and technically drawn to scale prior to being out-sourced to a structural engineering company to be manufactured. The end result was these stands presented the tyres safely and when trimmed with our distinctly branded displays created a visually impacting display.
Robert Kelzke. Creative and Managing Director. Graphic Designers Melbourne KG Advertising.
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