Melbourne F1 Grand Prix Crowd Photographic Illustration - Robert Kelzke

Stand-out in a crowded market place

Competition is fierce in every field of business and it’s all about making your products, goods and services stand out from your competitors in the consumers eye and mind. Consumers have too many choices and so little time to choose, most offerings having similar qualities and features, the only difference is brand identity. Consumers tend to base buying choices on trust, brand credibility and loyalty. Trust meaning, meeting and surpassing customer expectations. All these qualities can be captured in your brand presence, so it’s important to brand and more important to get it right. Great Brands are Iconic, an avatar of what your business stands for. ICON (iconic) = A visual enduring symbol that suggests a market position, a symbol that commands attention and devotion. AVATAR = The embodiment of quality and concept, a continuing identity, a brand that can move, change and be used seamlessly across all media.

BUILDING CHARISMATIC BRANDS. What is a charismatic brand? Any product service or organisation for which consumers believe there is no substitute or peer, a brand that has an extraordinary ability to attract, a brand with a magnetic personality. KG Advertising’s strategic creative brand design response objective is to deliver CHARISMATIC BRANDS of distinction.

Key ingredients to building strong brands that demand attention and stand-out in a crowded global marketplace.

CREATIVE RESPONSE. Creative response is the No.1 determinant of whether a brand stands out. Design is the creative response to how beautiful, inspiring and charismatic something can be, a way of changing and influencing consumer purchasing decisions and the future. KG Advertising’s creative graphic design response objective is to design and deliver impact brands that symbolically encapsulate information connected to a product, service or organization, a visual enduring symbol that commands a market position, serving to create association, expectation, consumer trust and brand credibility.

DARE TO BE DIFFERENT. We are all hard-wired to notice difference. Stand out. Differentiate. Cultivate. Innovate. Collaborate. Associate.

INNOVATION. Introducing something new, a new idea, method or device, the successful exploitation of new ideas, change that creates a new dimension of performance, the process of making improvements by introducing something new. Strategically the change must increase product awareness and customer value.

KEEP IT SIMPLE. Supply consumer only with the information they need, in-experienced graphic designers and business owners often believe more is best, it’s not, the “Kiss” method is best. ( Keep it simple stupid )

CREATE CREDIBILITY. Consumers are loyal to brand identities that deliver superior goods and services without compromise, brands they can rely on and refer to others in their life circles. If a brand looks like a donkey and chirps like a bird, people will distrust it and no matter how good the products, goods and services you are offering they will not purchase or refer them to others.

CREATE PERCEPTION. An effective brand design creates per-conceived consumer perception, feeling and association about a product, service or business organization.

FIELD TEST. Test ideas before they go to market. Test banishes the fear factor. This does not mean the implementation of focus groups and quantitative studies. Test for distinctiveness, relevance, memorability, extend-ability and depth of meaning.

Food for thought:
The strategic thinker
is analytical, logical, linear, numerical and verbal. The creative thinker is intuitive, CREATIVE, emotive, spacial, visual, evocative, perceptive, provocative, innovative and inspirational. Together you have the ingredients to build strong brands that deliver. Robert Kelzke Creative Director KG Advertising is both a strategical and creative thinker which is what makes the decision for our clients to engage us easy, it’s a cost effective stream lined process way to create powerful, effective brands of distinction.

In all cases of effective branded communication design creation, strategic creative graphic design response is of paramount importance.

Robert Kelzke. Creative and Managing Director. Graphic Designers Melbourne KG Advertising.
Phone: 03 9974 0364 or 0449 590 669    Email: