View Post

It all started with a Brand Design Project

OSA – Outdoor Survival Australia was a great client to work for and it all started with a brand design project that evolved into a long term mutually beneficial business relationship. OSA is an outdoor adventure products supplier to retail stores throughout Australia. KG Advertising produced countless trade show exhibition displays, press advertising, point-of-sale and many more marketing support projects. …

View Post

Brand Strategy Case Study | KG Advertising Melbourne

Brand Strategy Case Study: Lifestyle Furniture Brand Design Identification Really enjoyed the creative challenge of re-inventing the Lifestyle Furniture Melbourne business brand identification. Up against some big brands with even bigger marketing budgets, Lifestyle Furniture commissioned KG Advertising to evolve their brand and business advertising support material, (digital and print media). There were defined client boundaries that needed to be …

View Post

Brand Design Impact | Stand-out in a crowded market place

Why does your brand design need Brand Design Impact? Competition is fierce in every field of business and it’s all about making your products, goods and services stand out from your competitors in the consumers eye and mind. Consumers have too many choices and so little time to choose, most offerings having similar qualities and features, the only difference is …

View Post

Brand Design Strategy | KG Advertising Melbourne

Brand Design Strategy is a plan of action to accomplish a specific business marketing outcome, a plan of action that creates the greatest opportunities to increase sales, brand awareness, brand loyalty and a market driven competitive edge. KG Advertising are brand design strategy experts and have implemented many business, products and services brand identification projects over a long period of time. Small …

View Post

Website Design | KG Advertising Graphic Designers Melbourne

Website Design is an extension of our core creative service capabilities. KG Advertising are well recognised in the advertising design industry for our brand design, packaging design, print promotion design and photographic creative services capabilities, however it is an important to know that KG Advertising also design content for responsive wordpress websites of distinction, for all kinds of business building …

View Post

Copyright protection is free

Copyright protection is free and automatic in Australia and protects the original expression of ideas, but not the ideas themselves. How it works: The moment an idea or creative concept is documented, on paper or electronically, it is automatically protected by copyright. Because it is automatic in Australia, there is no official registry or application process for copyright protection. Copyright …

View Post

Your brand is valuable intellectual property

Your brand is much more than a logo or slogan, it is the embodiment of all that your business represents. Your brand is the visual interpretation of what your goods and services stand for.  Your brand must have the ability to provoke, stimulate, reassure and connect with your target audience, demographics. Your brand must have clarity. Your brand must have …

View Post

Creative graphic design for business websites

Strategic business marketing design, brand and content is integral in effective business website design. Creativity, brand identity and customised content is what will separate your businesses website from your competitors. Brand identity, content, layout and ease of navigation are your weapons to construct a website of “business marketing value”. There are many  free content management systems at your disposal, with …

View Post

Adaptable brand design

An adaptable brand design can be used seamlessly across the entire print and digital on-line marketing media mix. Graphic, typographic devices and colours that encapsulate information connected to your products, service and organization, serving to create association, expectation, recognition and consumer purchasing trust. A brand that will stand out in a crowded market place and go BAM! here I am! …