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A trademark can have infinite business value

Benefits of Trade Marks A trade mark can be your most valuable marketing tool. The public identifies a certain quality, reputation and image with goods and services bearing a trade mark. The more successful your business is the more valuable the trade mark becomes. If you are thinking about a new product or service and you want to establish an …

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Exhibition Design | KG Advertising Graphic Design Melbourne

Case study: Outdoor Survival Australia Trade Show SOTA Canberra Exhibition Design KG Advertising were engaged initially to prepare some press advertisements to lift the profile of the OSA brand and range of products OSA brands represented. However in a short period of providing creative services to OSA brands, KG Advertising were given the vitally important project of designing the exhibition …

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Exhibition Trade Show Design Display

Case Study: After Six Formal Wear Exhibition Display Bridal Expo – Exhibition Buildings Carlton Melbourne KG Advertising was originally contacted by After Six Bridal & Formal Wear to ‘fix the brand’. Staff, friends and family tried doing it themselves without success, they then purchased an ‘on-line’ logo from a website logo design supermarket, which still did not fit the After …

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Exhibition Display Designers

Case Study: Bearcat Tyres and Wheels ACE EXPO Construction Industry Exhibition Melbourne Bearcat Tyres commissioned KG Advertising to design their Melbourne Sandown Park Trade Exhibition Display. KG Advertising was briefed on the marketing strategy required and presented a creative response solution accordingly. On a very tight budget and time frame KG Advertising worked collaboratively with Bearcat Tyres Marketing Manager ‘one-on-one’ …

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Brand Designers Melbourne – concept to completion

Case Study: Brand design and marketing support advertising material – 101 Physio Melbourne 101 Physio are a specialist pain management, health and well being clinic. KG Advertising Melbourne delivered a brand identification package that has made a significant impact to the success and continued business growth of 101 Physio in Melbourne. From the initial project brief KG Advertising’s strategic creative …

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Brand Designers Melbourne

Case Study: Brand design and marketing support material project – Brella Fabrics Australia The Brella Fabrics brand design brief strategy was to evolve the existing out-dated but well recognised iconic Australian brand into a vibrant, modern, evocative, impact brand identity that would re-define the brand, invigorate internal Brella stakeholders, staff, supply chains and business partners, creating greater Brella brand awareness …

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Brand Designers Melbourne – creative response

Case Study: Brand design identification and corporate brand style guide for Premium Showers and Robes Melbourne The Premiumoz brand design brief strategy was to evolve the existing well recognised Premium Showers and Robes brand identification. What was required – a strong, bold and vibrant professional freshen up of a logo that has run it’s course. The heritage of the old …

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Exhibition design creative response solutions

Exhibition design is a collaborative process of knowledge integration, the integrating of many specialised & professional knowledge based disciplines: Creative problem solving knowledge. Graphic design knowledge. Architecture & interior design space knowledge. Manufacturing build process knowledge. Display stand design knowledge. Product knowledge. Engineering knowledge. Audio visualisation knowledge. Display knowledge. Digital media, lighting, and content development knowledge. Robert Kelzke. Creative and …

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Exhibition display design – more than creativity alone

Creative Response is the ‘Number One’ determinant of how visually exciting and stand-out an exhibition display space can be Exhibition Display Design is more than creativity alone, to implement a stand-out exhibition display, creative skills alone will not get the job done. Exhibition display design integrates a wide range of organisational skills, technologies and techniques, however… An exhibition is an organized presentation and display of a …