The Premium Showers and Robes brand design brief strategy was to evolve, freshen up and modernise the previous well recognised Premium brand logo. What was required? – A strong, bold and vibrant professional freshen up of a logo that has run it’s course. As part of the project brief the Premium ‘TRI COLOUR UMBRELLA’ synonymous with the Premium brand identification was to be kept as an integral logo design component. The Premium Umbrella was redrawn, resized and custom fitted with a new distinct Premium customised type font. The re-worked Premium Umbrella graphic remains as the defining feature of the new Premium Showers and Robes brand design which has been integrated with modern bold typography that is easily recognisable as a ‘new’ and improved version of previous logo. An evolutionary not revolutionary approach to corporate business brand design that has improved the brand image of Premium within the industry and customers perception of the Premium mark of quality, it is a reflection of strength, quality and stability that defines the Premium range of business products and services.