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Connecting management and workforce through core value policy

When KG Advertising were commissioned by Premium Showers and Robes to work with them in producing a company core values policy, never did we envisage the complexity and scale of the project in completion. We have been in the business for over 25 years and never before have we seen a business commit so much time, money and resources in producing a marketing project that is not strategically aimed at making immediate profit for their investment. A long term strategy to create a harmonious, productive …

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Exhibition Display Stand Design – Outdoor Survival Australia

When KG Advertising were first introduced to Outdoor Survival Australia (OSA) and briefed on our first project it had nothing at all to do with Exhibition Display Design. KG Advertising were engaged initially to prepare some brand promotion press advertisements, which we did and they were very successful in lifting the profile of OSA and products advertised. Due to the success of the press advertising campaign, KG Advertising were asked to put our Brand Designers and Exhibition Designers hat on and design the clients first …

Brand and Exhibition Display Stand Design – Aftersix Formal Wear

Trying to fit a logo purchased from a ‘buy one, get 500 free logos website’ to suit your business strategic marketing objectives never works. Effective business brand identification needs to be custom made from the ground up to fit the ethos of your business and business industry – not fit the business to the logo. Investment into business brand identity is the most important first step into building a successful business marketing brand identity. Brand Design Identification and Exhibition Display Stand Design Case Study – …

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Brand Design Identity – 101 Physio

101 Physio are a specialist pain management, health and well being clinic. Brand Designers Melbourne KG Advertising Melbourne delivered a brand identification package that has made a significant impact to the success and continued business growth of 101 Physio in Melbourne. From the initial project brief KG Advertising’s strategic creative response was to design a unique brand identity and business positioning statement that encapsulated the essence of the 101 Physio business ethos, (making people living with pain, feel good again). The end result was a vibrant energised, feel …

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Exhibition display design – more than creativity alone

Exhibition design is a collaborative process of knowledge integration, the integrating of many specialised & professional knowledge based disciplines: Creative problem solving knowledge. Graphic design knowledge. Architecture & interior design space knowledge. Manufacturing build process knowledge. Display stand design knowledge. Product knowledge. Engineering knowledge. Audio visualisation knowledge. Display knowledge. Digital media, lighting, and content development knowledge. Exhibition Display Design is more than creativity alone, to implement a stand-out exhibition display, creative skills alone will not get the job done. Exhibition display design integrates a wide range …

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Not a problem – a solutions opportunity

KG Advertising work collaboratively with our clients, providing inspired creative problem solving expertise for the advertising, promotion and marketing of their products, goods and services. We are dedicated to our craft, valued clients and providing value for investment creative services. We’ve created a lot of effective work for a diverse range of brands, products, services, demographics, industries and industry sectors. Small, medium and large corporate organizations have all benefited from entrusting KG Advertising to come up with a creative problem solving solution for a strategic …

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Exhibition Designers Melbourne

Exhibition Designers Melbourne – creative response for strategic brand identity exhibition advertising design space Creative Response is the ‘Number One’ determinant of how visually exciting and stand-out an exhibition display space can be.  KG Advertising creative response design exhibition trade show displays from concept, to production, to installation to ensure your goods and services get noticed in a crowded exhibition centre. “Our business is the business of making your business look good! My job is to make your job easier – Robert Kelzke, Creative and Managing Director, …