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Brand design identity – Premium Showers Robes

The Premium Showers and Robes brand design brief strategy was to evolve, freshen up and modernise the previous well recognised Premium brand logo. What was required? – A strong, bold and vibrant professional freshen up of a logo that has run it’s course. As part of the project brief the Premium ‘TRI COLOUR UMBRELLA’ synonymous with the Premium brand identification was to be kept as an integral logo design component. The Premium Umbrella was redrawn, resized and custom fitted with a new distinct Premium customised …

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Exhibition display design – more than creativity alone

Exhibition design is a collaborative process of knowledge integration, the integrating of many specialised & professional knowledge based disciplines: Creative problem solving knowledge. Graphic design knowledge. Architecture & interior design space knowledge. Manufacturing build process knowledge. Display stand design knowledge. Product knowledge. Engineering knowledge. Audio visualisation knowledge. Display knowledge. Digital media, lighting, and content development knowledge. Exhibition Display Design is more than creativity alone, to implement a stand-out exhibition display, creative skills alone will not get the job done. Exhibition display design integrates a wide range …

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Don’t let your brand get lost in the coding

Don’t let your brand get lost in the coding, website code and SEO (search engine optimization) are important ingredients in the architecture and construction of your website, however alone do not build reasons why website visitors should consider your business, products and services in preference to your competitors, it’s creative strategy website implementation that drives it. A web developer, code writer is not trained in the art of creative business strategy implementation and does not have the expertise to guide you through the creative thought process …

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Professional website design rewards

Whatever you are prepared to put in you can expect a beneficial to business financial return. Every business must have an ‘effective’ website and every business owner must take the responsibility of maintaining it’s website to ensure they are seen, ensuring they present their business on-line to the global marketplace distinctly, professionally, informatively and strategically creatively. To accomplish creating an effective website requires a ‘Business Website Development Strategy’ only through a strategically structured website development process coupled with a consistent brand message, tailored content creation …

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Packaging design creative services provider

KG Advertising have a proven history in creating professional packaging design and finished artwork for our clients. KG Advertising love the strategic creative design process and the final printed packaging design outcome on display for all to see, it’s a really satisfying experience and we can never get enough of, it’s addictive work. Whether it’s a new product or evolving, extending an existing range, KG Advertising’s strategic creative graphic design response objective is to deliver emotive, market and segment relevant packaging design outcomes. KG Advertising …

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brand design image is everything

The one thing that defines, separates and identifies your business from your rivals in the first instance is your Brand Identification. The positive effect that a strategically conceived business, product or service brand identification can have on the prosperity and reach of a business, product or service is profound. Brand Design is the one marketing strategy that is able to break down barriers, build business credibility, attract new business, establish consumer loyalty and grow brand recognition. Strategic brand design identification is singularly the most valuable and important intellectual property …

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Viable cost effective alternative to main stream ad agencies

Since 1993 – KG Advertising have been providing our clients with a viable cost effective alternative to main stream ad agencies and graphic design companies. KG Advertising are a small Australian owned, Melbourne based, branding packaging advertising and graphic design company with the in-house concept to completion capabilities of providing original, inspired ‘value for investment’ strategic creative response solutions for all kinds of business advertising and promotional requirements across a broad range of marketing activities and industry sectors. Concept to completion, we have a lot of fun in the process …

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Brand design for maximum impact

In what is a crowded digital global market place the need for your business, products, goods and services to be noticed is more important than ever before. Every business no matter how small should invest in brand identification as a priority, the investment made in creating a strategically considered professionally designed brand identification will pay for itself over and over again. Brand identification is the first step to building a strong marketing foundation for your business. An effective strategically considered brand design will spear head all your …