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Reward for Achievement

It is nice to know that that some big businesses value their workforce and acknowledge individual achievement milestones. Premium Showers and Robes Victoria Australia are such a company. Many of Premium’s staff have been with the company for over 20 years and others have been employed for periods of 5, 10 and 15 years which is something not often heard of in the Australian manufacturing industry these days. KG Advertising Melbourne were engaged to develop ‘Reward for Achievement’ custom designed and made 5, 10, 15 …

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Original Digital Artwork for Advertising Display

We (Robert Kelzke) create powerful advertising design images by creating advertising design images that evoke specific consumer reactions to achieve strategic business marketing objectives.  Your business, goods and services are unique , so we create advertising design images as individual as a fingerprint, no 2 images are the same. When your business needs to stand out from the crowd then an original artified advertising design image by Robert Kelzke is the way to go. Not only do we provide stand out advertising design images we …

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Connecting management and workforce through core value policy

When KG Advertising were commissioned by Premium Showers and Robes to work with them in producing a company core values policy, never did we envisage the complexity and scale of the project in completion. We have been in the business for over 25 years and never before have we seen a business commit so much time, money and resources in producing a marketing project that is not strategically aimed at making immediate profit for their investment. A long term strategy to create a harmonious, productive …

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Hoarding Display Signage – cost effective impact marketing

Strategic Graphic Design implementation is important in business marketing campaigns and a regularly discarded form of cost effective business marketing is the humble hoarding. Most businesses have a fence or exterior wall space that is doing nothing in the promotion of the business, why don’t more businesses make use of this cost effective business marketing strategy.  It is a great way to get your business noticed and for customers to find your address, combined with a well branded building and some effective hoarding signage a …

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The history behind our brand logo

We are often asked by new clients and associates what is the meaning behind your brand logo. Well the answer is simple in the beginning we used our name and what we did as our business identification descriptor which was KELZKE GRAPHICS since our inception in 1993 we have evolved to meet the needs of our clients and graphic design become advertising design, so the brand become KELZKE GRAPHICS (KG) ADVERTISING DESIGN (AD) = KGAD. We wanted to recognise, pay tribute to our history, not …

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Brand Design Identity – 101 Physio

101 Physio are a specialist pain management, health and well being clinic. Brand Designers Melbourne KG Advertising Melbourne delivered a brand identification package that has made a significant impact to the success and continued business growth of 101 Physio in Melbourne. From the initial project brief KG Advertising’s strategic creative response was to design a unique brand identity and business positioning statement that encapsulated the essence of the 101 Physio business ethos, (making people living with pain, feel good again). The end result was a vibrant energised, feel …

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Brand design identity – Premium Showers Robes

The Premium Showers and Robes brand design brief strategy was to evolve, freshen up and modernise the previous well recognised Premium brand logo. What was required? – A strong, bold and vibrant professional freshen up of a logo that has run it’s course. As part of the project brief the Premium ‘TRI COLOUR UMBRELLA’ synonymous with the Premium brand identification was to be kept as an integral logo design component. The Premium Umbrella was redrawn, resized and custom fitted with a new distinct Premium customised …

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Exhibition display design – more than creativity alone

Exhibition design is a collaborative process of knowledge integration, the integrating of many specialised & professional knowledge based disciplines: Creative problem solving knowledge. Graphic design knowledge. Architecture & interior design space knowledge. Manufacturing build process knowledge. Display stand design knowledge. Product knowledge. Engineering knowledge. Audio visualisation knowledge. Display knowledge. Digital media, lighting, and content development knowledge. Exhibition Display Design is more than creativity alone, to implement a stand-out exhibition display, creative skills alone will not get the job done. Exhibition display design integrates a wide range …