View Post

Don’t let your brand get lost in the coding

Don’t let your brand get lost in the coding, website code and SEO (search engine optimization) are important ingredients in the architecture and construction of your website, however alone do not build reasons why website visitors should consider your business, products and services in preference to your competitors, it’s creative strategy website implementation that drives it. A web developer, code writer is not trained in the art of creative business strategy implementation and does not have the expertise to guide you through the creative thought process …

View Post

Stand out brand design identification

The facts are hard to ignore, brands created without strategy lack purpose and brands that lack creativity fail to engage with customers. Businesses that engage professional creative service providers in the creation and implementation of marketing support requirements perform better than their rivals. Design has a positive impact on practically every measure of business performance. Businesses that ignore design have to compete mainly on price, in companies where professional design is integral just one third do so. Businesses that invest in professional design are more than …

View Post

brand design image is everything

The one thing that defines, separates and identifies your business from your rivals in the first instance is your Brand Identification. The positive effect that a strategically conceived business, product or service brand identification can have on the prosperity and reach of a business, product or service is profound. Brand Design is the one marketing strategy that is able to break down barriers, build business credibility, attract new business, establish consumer loyalty and grow brand recognition. Strategic brand design identification is singularly the most valuable and important intellectual property …

View Post

Viable cost effective alternative to main stream ad agencies

Since 1993 – KG Advertising have been providing our clients with a viable cost effective alternative to main stream ad agencies and graphic design companies. KG Advertising are a small Australian owned, Melbourne based, branding packaging advertising and graphic design company with the in-house concept to completion capabilities of providing original, inspired ‘value for investment’ strategic creative response solutions for all kinds of business advertising and promotional requirements across a broad range of marketing activities and industry sectors. Concept to completion, we have a lot of fun in the process …

View Post

Branded website design strategy specialists

Website Design is an extension of our core creative service capabilities. Brand Design Identity is the key to stand out from a crowd website design. KG Advertising are well recognised in the advertising design industry for our brand design, packaging design, print promotion design and photographic creative services capabilities, however it is an important to know that KG Advertising also design content for responsive wordpress websites of distinction, for all kinds of business building and brand defining requirements. KG Advertising create fully responsive cms wordpress …

View Post

Brand design identity is valuable business intellectual property

Your brand is much more than a logo or slogan alone, brand design identity is the embodiment of all that your business represents, it’s goods and services being promoted. Your brand design identity is the visual interpretation of what your business, goods and services stand for. Your brand design identity must have the ability to provoke, stimulate, reassure and connect with your target audience, demographics. Your brand must have clarity. Your brand must have consistency in its application and usage. Your brand must have a …