In what is a crowded digital global market place the need for your business, products, goods and services to be noticed is more important than ever before. Every business no matter how small should invest in brand identification as a priority, the investment made in creating a strategically considered professionally designed brand identification will pay for itself over and over again. Brand identification is the first step to building a strong marketing foundation for your business. An effective strategically considered brand design will spear head all your business marketing support material and should be designed to make your business stand out in a crowd. Effective brand design is not just a like thing and business owners should allow a professional brand design business steer them in the right direction because a professional brand designer has the experience, knowledge and creative expertise to produce a brand design that cements your brand in the minds of those that matter, your customers, your market place. Your first step to a successful business, product or services marketing plan should always start with strategic brand identification.