Too many businesses do not understand the importance of preparing Brand Style Guides and only see it as an un-necessary additional cost when developing new brand identification. Brand Style Guides are a businesses ‘Brand Bible’. Brand Style Guides lay out in detail all the necessary details of how the brand should be used and not used. It contains all the ‘DNA’ information about your brand. An effective impact brand is only as effective as how it is presented to the market place. Consistency in brand communication presentation is the key to successful branded communication execution. Without Brand Style Guides your branded message to market is like steering a boat without a rudder. Brand style guides make it easy for people responsible for preparing marketing support material to understand the brand and maintain the brands integrity at all time across all media (electronic online and print).
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