When KG Advertising were commissioned by Premium Showers and Robes to work with them in producing a company core values policy, never did we envisage the complexity and scale of the project in completion. We have been in the business for over 25 years and never before have we seen a business commit so much time, money and resources in producing a marketing project that is not strategically aimed at making immediate profit for their investment. A long term strategy to create a harmonious, productive workplace that everyone from directors, to managers, to employees, suppliers and customers can relate to and have ownership of, paving the way to greater productivity, quality and job satisfaction for all. The main way finding display mural was over 80 metres long and 3 metres high (it’s HUGE!) and makes a vibrant statement, transforming a dark, boring, main factory walkway into an effective ‘message delivering billboard’, this being supported with other (HUGE) display murals located in main traffic areas in the workplace, such as the meals room and main training room. The message is confronting but not intimidating and has received only positive feedback from employees, visitors, suppliers, contractors and customers. We commend the management of Premium Showers and Robes for making the investment in the future wellbeing of their business and people connected to it. This was a strategically challenging complex project, a work of collaboration, inspiration and technical expertise from design to artwork, production and installation. We are proud of our contribution to the successful outcome of this project and the fact that our small business was given the important task of executing the brief and project managing the whole process on time to deadline. Wow! what a great project it was, we enjoyed every minute of the process, it’s why we are in this business.