When KG Advertising were first introduced to Outdoor Survival Australia (OSA) and briefed on our first project it had nothing at all to do with Exhibition Display Design. KG Advertising were engaged initially to prepare some brand promotion press advertisements, which we did and they were very successful in lifting the profile of OSA and products advertised. Due to the success of the press advertising campaign, KG Advertising were asked to put our Brand Designers and Exhibition Designers hat on and design the clients first exhibition display stand in many years, (which was going to be the spring board for OSA having 5 consecutive years of exceptional business growth). On a ridiculously low budget with a short lead time KG Advertising developed an exhibition business marketing strategy, a products display floor plan ‘planogram’, designed, manufactured and supplied display stands, display signage, exhibition sales brochures, promotional activities, hired furniture, developed a call-to-action sales purchasing incentive strategy, organised corporate gifts, audio visual displays, power supply, lighting, negotiated with exhibition organiser stake holders and show suppliers. KG Advertising project managed the entire design development, build and installation process from concept to completion, delivered on deadline to budget. In delivering a stand out exhibition display stand our client Ian Head Managing Director of Outdoor Survival Australia did make the point in saying it could never have happened without the herculean effort of KG Advertising (Robert Kelzke) – we did go beyond the call of duty to make this one a big success as we do with any project we undertake because we understand the importance of success! We also delivered a pretty awesome brand design identity in the process.
PRESENTATION IS THE KEY
Presentation is the key to successful Exhibition Design Space Design – Present your business, brands, products, goods and services for maximum stand out impact, add a clear business marketing strategy and your business will be noticed even when tucked away in a hidden corner of an Exhibition Trade Show. We know because we’ve made it happen, time and time again.
A successful presence at an exhibition event will be a significant indicator of how well your business will perform over the year proceeding the exhibition. In this case OSA brands set their year up with strong show time product sales orders and after exhibition retailer buyers follow up product enquires resulting in more sales success for OSA brands.
INTERESTING TO KNOW
KG Advertising exhibition display stands developed for OSA’s SOTA trade show have been re-used for other trade shows, exhibitions over and over again with minimal changes, the changes being ‘Exhibition Stand Business Marketing Strategy’, accompanying display imagery, updated product range and trade buyer show time specific purchasing incentives. A very cost effective exhibition display stand solution that from exhibition one paid for itself. A professional produced exhibition display stand presence is not a cost it’s an investment in the well being of your businesses future.
Brand Design Identity, Exhibition Display Stand Design, Print Promotion Design, Marketing Design for Outdoor Survival Australia by KG Advertising Melbourne