Bearcat Tyres “PIMP MY SKIDSTEER” Melbourne Sandown Park ACE EXPO Construction Industry Exhibition Display Stand by KG Advertising Melbourne
Bearcat Tyres commissioned KG Advertising to design their Melbourne Sandown Park ACE EXPO Construction Industry Trade Exhibition Display Stand. KG Advertising were briefed on the project and presented a strategic creative marketing design solution accordingly. On a very tight budget and time frame KG Advertising worked collaboratively with Bearcat Tyres Marketing Manager and business stakeholders to deliver an exhibition display stand that rivalled the big spending, well-resourced industry heavyweights. To undertake the project KG Advertising required a strong technical and structural understanding of what is required to safely display heavy, large construction vehicle tyres, wheels, tracks and affiliated products. Most tyre products required new display stands to be designed and constructed, these stands were designed and technically drawn to scale prior to being approved and out-sourced to a structural engineering company to be manufactured.
The end result was Bearcat Tyres brand and products were presented distinctly with stand out in a crowd impact with “work safe, public safe” display stand design credentials. This exhibition display stand was valuable industry exposure and the beginning of a successful revival of the Bearcat Tyres brand and product range in an extremely competitive industry market place.
Above: Outdoor Survival Australia – Canberra SOTA EXPO – Exhibition Display Stand Design by KG Advertising Melbourne
When KG Advertising were first introduced to Outdoor Survival Australia (OSA) and briefed on our first project it had nothing at all to do with Exhibition Display Design. KG Advertising were engaged initially to prepare some brand promotion press advertisements, which we did and they were very successful in lifting the profile of OSA and products advertised. Due to the success of the press advertising campaign, KG Advertising were asked to put our Brand Designers and Exhibition Designers hat on and design the clients first exhibition display stand in many years, (which was going to be the springboard for OSA having 5 consecutive years of exceptional business growth). On a ridiculously low budget with a short lead time KG Advertising developed an exhibition business marketing strategy, a products display floor plan ‘planogram’, designed, manufactured and supplied display stands, display signage, exhibition sales brochures, promotional activities, hired furniture, developed a call-to-action sales purchasing incentive strategy, organised corporate gifts, audio visual displays, power supply, lighting, negotiated with exhibition organiser stake holders and show suppliers. KG Advertising project managed the entire design development, build and installation process from concept to completion, delivered on deadline to budget. In delivering a stand out exhibition display stand our client Ian Head Managing Director of Outdoor Survival Australia did make the point in saying it could never have happened without the herculean effort of KG Advertising (Robert Kelzke) – we did go beyond the call of duty to make this one a big success as we do with any project we undertake because we understand the importance of success! We also delivered a pretty awesome brand design identity in the process.
PRESENTATION IS THE KEY
Presentation is the key to successful Exhibition Design Space Design – Present your business, brands, products, goods and services for maximum stand out impact, add a clear business marketing strategy and your business will be noticed even when tucked away in a hidden corner of an Exhibition Trade Show. We know because we’ve made it happen, time and time again.
A successful presence at an exhibition event will be a significant indicator of how well your business will perform over the year proceeding the exhibition. In this case OSA brands set their year up with strong show time product sales orders and after exhibition retailer buyers follow up product enquires resulting in more sales success for OSA brands.
INTERESTING TO KNOW
KG Advertising exhibition display stands developed for OSA’s SOTA trade show have been re-used for other trade shows, exhibitions over and over again with minimal changes, the changes being ‘Exhibition Stand Business Marketing Strategy’, accompanying display imagery, updated product range and trade buyer show time specific purchasing incentives. A very cost effective exhibition display stand solution that from exhibition one paid for itself. A professional produced exhibition display stand presence is not a cost it’s an investment in the well being of your businesses future.
Above: Australian Builders Brand Cement – Curved wall display stand and plinth – Exhibition display stand design, artwork and supply by KG Advertising Melbourne.
Above: After Six Bridal Wear – Melbourne Exhibition Buildings – Exhibition display stand concept design, strategy, artwork, large format digital signage printing, stand layout, propping and installation by KG Advertising Melbourne.
Trying to fit a logo purchased from a ‘buy one, get 500 free logos website’ to suit your business strategic marketing objectives never works. Effective business brand identification needs to be custom made from the ground up to fit the ethos of your business and business industry – not fit the business to the logo. Investment into business brand identity is the most important first step into building a successful business marketing brand identity.
Brand Design Identification and Exhibition Display Stand Design Case Study – After Six Bridal and Formal Wear
KG Advertising was originally contacted by After Six Bridal and Formal Wear to ‘fix the brand’. Staff, friends and family tried doing it themselves without success, they then purchased an ‘on-line’ logo from a website logo design supermarket, which still did not fit the After Six Business Brand Identity Image, much time and resources being wasted in the process. KG Advertising won the brand design business and with it other marketing support projects such as the After Six Melbourne Bridal Expo display stand design and installation project. On a small budget and tight lead time KG Advertising managed to create an exhibition display that rivalled significantly larger, well resourced competitors. The Exhibition was an outstanding success – since the relaunch of their new brand identity, promotional print material and bridal exhibition After Six has enjoyed a considerable increase in consumer interest, sales have increased dramatically and they have re-captured and grown ‘market share’.
Above: Premium Showers and Robes – Melbourne induction and training room – “Core Values Staff Awareness Campaign” display signage design, artwork, large format printing and installation management by KG Advertising Melbourne. Display signage size 8 metres wide x 3 metres high.
Above: Premium Showers and Robes – Melbourne office, factory and staff canteen “Core Value Awareness Campaign” – Display signage design, artwork, large format digital printing and installation management by KG Advertising Melbourne. Main factory walkway area over 70 metres long x 3 metres high. Canteen wall display signage 10 metres long x 2400mm high.