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Don’t let your brand get lost in the coding

Don’t let your brand get lost in the coding, website code and SEO (search engine optimization) are important ingredients in the architecture and construction of your website, however alone do not build reasons why website visitors should consider your business, products and services in preference to your competitors, it’s creative strategy website implementation that drives it. A web developer, code writer is not trained in the art of creative business strategy implementation and does not have the expertise to guide you through the creative thought process …

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Professional website design rewards

Whatever you are prepared to put in you can expect a beneficial to business financial return. Every business must have an ‘effective’ website and every business owner must take the responsibility of maintaining it’s website to ensure they are seen, ensuring they present their business on-line to the global marketplace distinctly, professionally, informatively and strategically creatively. To accomplish creating an effective website requires a ‘Business Website Development Strategy’ only through a strategically structured website development process coupled with a consistent brand message, tailored content creation …

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Packaging design creative services provider

KG Advertising have a proven history in creating professional packaging design and finished artwork for our clients. KG Advertising love the strategic creative design process and the final printed packaging design outcome on display for all to see, it’s a really satisfying experience and we can never get enough of, it’s addictive work. Whether it’s a new product or evolving, extending an existing range, KG Advertising’s strategic creative graphic design response objective is to deliver emotive, market and segment relevant packaging design outcomes. KG Advertising …

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Stand out brand design identification

The facts are hard to ignore, brands created without strategy lack purpose and brands that lack creativity fail to engage with customers. Businesses that engage professional creative service providers in the creation and implementation of marketing support requirements perform better than their rivals. Design has a positive impact on practically every measure of business performance. Businesses that ignore design have to compete mainly on price, in companies where professional design is integral just one third do so. Businesses that invest in professional design are more than …

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brand design image is everything

The one thing that defines, separates and identifies your business from your rivals in the first instance is your Brand Identification. The positive effect that a strategically conceived business, product or service brand identification can have on the prosperity and reach of a business, product or service is profound. Brand Design is the one marketing strategy that is able to break down barriers, build business credibility, attract new business, establish consumer loyalty and grow brand recognition. Strategic brand design identification is singularly the most valuable and important intellectual property …

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Viable cost effective alternative to main stream ad agencies

Since 1993 – KG Advertising have been providing our clients with a viable cost effective alternative to main stream ad agencies and graphic design companies. KG Advertising are a small Australian owned, Melbourne based, branding packaging advertising and graphic design company with the in-house concept to completion capabilities of providing original, inspired ‘value for investment’ strategic creative response solutions for all kinds of business advertising and promotional requirements across a broad range of marketing activities and industry sectors. Concept to completion, we have a lot of fun in the process …

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Not a problem – a solutions opportunity

KG Advertising work collaboratively with our clients, providing inspired creative problem solving expertise for the advertising, promotion and marketing of their products, goods and services. We are dedicated to our craft, valued clients and providing value for investment creative services. We’ve created a lot of effective work for a diverse range of brands, products, services, demographics, industries and industry sectors. Small, medium and large corporate organizations have all benefited from entrusting KG Advertising to come up with a creative problem solving solution for a strategic …

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Brand style guides are vital for brand marketing consistency

Too many businesses do not understand the importance of preparing Brand Style Guides and only see it as an un-necessary additional cost when developing new brand identification. Brand Style Guides are a businesses ‘Brand Bible’. Brand Style Guides lay out in detail all the necessary details of how the brand should be used and not used. It contains all the ‘DNA’ information about your brand. An effective impact brand is only as effective as how it is presented to the market place. Consistency in brand …

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Reward your staff for a job well done

Rewarding your staff for a job well done doesn’t have to cost the earth. How many times have you heard it been said, ‘it’s not the gift that matters it’s the thought that counts’ Our client Premium Showers and Robes wanted to acknowledge the contribution of its valued staff in their ongoing commitment to working safe, for sustained periods of time without injury. Inclusive of a personally signed by the CEO achievement award certificate the company commissioned us to source a ‘useful’ cost effective, premium …