Brand and Exhibition Display Stand Design – Aftersix Formal Wear

Trying to fit a logo purchased from a ‘buy one, get 500 free logos website’ to suit your business strategic marketing objectives never works. Effective business brand identification needs to be custom made from the ground up to fit the ethos of your business and business industry – not fit the business to the logo. Investment into business brand identity is the most important first step into building a successful business marketing brand identity. Brand Design Identification and Exhibition Display Stand Design Case Study – …

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Brand Design Identity – 101 Physio

101 Physio are a specialist pain management, health and well being clinic. Brand Designers Melbourne KG Advertising Melbourne delivered a brand identification package that has made a significant impact to the success and continued business growth of 101 Physio in Melbourne. From the initial project brief KG Advertising’s strategic creative response was to design a unique brand identity and business positioning statement that encapsulated the essence of the 101 Physio business ethos, (making people living with pain, feel good again). The end result was a vibrant energised, feel …

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NEW Brand Design Identity for Brella Fabrics

KG Advertisings Brella Fabrics brand design identity brief strategy was to evolve the existing out-dated but well recognised iconic Australian brand into a vibrant, modern, evocative, impact brand identity that would re-define the brand, invigorate internal Brella stakeholders, staff, supply chains and business partners, creating greater Brella brand awareness within the industry (wholesale & retail). KG Advertising’s brand design strategy was to isolate significant components of the old Brella brand design and integrate these elements into the new Brella brand identification. The most obvious graphic …

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Brand design identity – Premium Showers Robes

The Premium Showers and Robes brand design brief strategy was to evolve, freshen up and modernise the previous well recognised Premium brand logo. What was required? – A strong, bold and vibrant professional freshen up of a logo that has run it’s course. As part of the project brief the Premium ‘TRI COLOUR UMBRELLA’ synonymous with the Premium brand identification was to be kept as an integral logo design component. The Premium Umbrella was redrawn, resized and custom fitted with a new distinct Premium customised …

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Exhibition display design – more than creativity alone

Exhibition design is a collaborative process of knowledge integration, the integrating of many specialised & professional knowledge based disciplines: Creative problem solving knowledge. Graphic design knowledge. Architecture & interior design space knowledge. Manufacturing build process knowledge. Display stand design knowledge. Product knowledge. Engineering knowledge. Audio visualisation knowledge. Display knowledge. Digital media, lighting, and content development knowledge. Exhibition Display Design is more than creativity alone, to implement a stand-out exhibition display, creative skills alone will not get the job done. Exhibition display design integrates a wide range …

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Don’t let your brand get lost in the coding

Don’t let your brand get lost in the coding, website code and SEO (search engine optimization) are important ingredients in the architecture and construction of your website, however alone do not build reasons why website visitors should consider your business, products and services in preference to your competitors, it’s creative strategy website implementation that drives it. A web developer, code writer is not trained in the art of creative business strategy implementation and does not have the expertise to guide you through the creative thought process …

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Professional website design rewards

Whatever you are prepared to put in you can expect a beneficial to business financial return. Every business must have an ‘effective’ website and every business owner must take the responsibility of maintaining it’s website to ensure they are seen, ensuring they present their business on-line to the global marketplace distinctly, professionally, informatively and strategically creatively. To accomplish creating an effective website requires a ‘Business Website Development Strategy’ only through a strategically structured website development process coupled with a consistent brand message, tailored content creation …

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Packaging design creative services provider

KG Advertising have a proven history in creating professional packaging design and finished artwork for our clients. KG Advertising love the strategic creative design process and the final printed packaging design outcome on display for all to see, it’s a really satisfying experience and we can never get enough of, it’s addictive work. Whether it’s a new product or evolving, extending an existing range, KG Advertising’s strategic creative graphic design response objective is to deliver emotive, market and segment relevant packaging design outcomes. KG Advertising …

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Stand out brand design identification

The facts are hard to ignore, brands created without strategy lack purpose and brands that lack creativity fail to engage with customers. Businesses that engage professional creative service providers in the creation and implementation of marketing support requirements perform better than their rivals. Design has a positive impact on practically every measure of business performance. Businesses that ignore design have to compete mainly on price, in companies where professional design is integral just one third do so. Businesses that invest in professional design are more than …