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brand design image is everything

The one thing that defines, separates and identifies your business from your rivals in the first instance is your Brand Identification. The positive effect that a strategically conceived business, product or service brand identification can have on the prosperity and reach of a business, product or service is profound. Brand Design is the one marketing strategy that is able to break down barriers, build business credibility, attract new business, establish consumer loyalty and grow brand recognition. Strategic brand design identification is singularly the most valuable and important intellectual property …

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Viable cost effective alternative to main stream ad agencies

Since 1993 – KG Advertising have been providing our clients with a viable cost effective alternative to main stream ad agencies and graphic design companies. KG Advertising are a small Australian owned, Melbourne based, branding packaging advertising and graphic design company with the in-house concept to completion capabilities of providing original, inspired ‘value for investment’ strategic creative response solutions for all kinds of business advertising and promotional requirements across a broad range of marketing activities and industry sectors. Concept to completion, we have a lot of fun in the process …

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Not a problem – a solutions opportunity

KG Advertising work collaboratively with our clients, providing inspired creative problem solving expertise for the advertising, promotion and marketing of their products, goods and services. We are dedicated to our craft, valued clients and providing value for investment creative services. We’ve created a lot of effective work for a diverse range of brands, products, services, demographics, industries and industry sectors. Small, medium and large corporate organizations have all benefited from entrusting KG Advertising to come up with a creative problem solving solution for a strategic …

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Brand style guides are vital for brand marketing consistency

Too many businesses do not understand the importance of preparing Brand Style Guides and only see it as an un-necessary additional cost when developing new brand identification. Brand Style Guides are a businesses ‘Brand Bible’. Brand Style Guides lay out in detail all the necessary details of how the brand should be used and not used. It contains all the ‘DNA’ information about your brand. An effective impact brand is only as effective as how it is presented to the market place. Consistency in brand …

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Reward your staff for a job well done

Rewarding your staff for a job well done doesn’t have to cost the earth. How many times have you heard it been said, ‘it’s not the gift that matters it’s the thought that counts’ Our client Premium Showers and Robes wanted to acknowledge the contribution of its valued staff in their ongoing commitment to working safe, for sustained periods of time without injury. Inclusive of a personally signed by the CEO achievement award certificate the company commissioned us to source a ‘useful’ cost effective, premium …

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An effective business brand promotion idea

Simple to organise – we do it all for you We provide a selection of high quality Australian wines to choose from We source and provide the wine We design and create label artwork We organise the printing of labels and labelling of wine bottles We pack your wine order for delivery Australia wide YOUR BRAND labelled quality wine corporate gift is a cost effective, quick turn around from order to delivery brand promotion business marketing idea. KG Advertising Corporate Gift Ideas, Promotion Design, Graphic Design, Finished …

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Celebrating 25 years of Business – 1st April 2018

1993-2018 | Celebrating 25 years as a marketing graphic design creative services provider For 25 years we have filled the gap between expensive ad agencies and design studios to make professional advertising marketing design affordable to all kinds of businesses for all sizes of business, start-ups to established corporations, product, goods and services marketing objectives. We thank all our clients for their loyal and ongoing support over the journey, we have made many good friends in the process. There have been many challenges confronting our …

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Radio Advertising Script Writing

KG Advertising are specialist brand design identification business advertising professionals, we write advertising content for all kinds of business marketing objects for print, website and radio. What a lot of clients don’t understand is that writing content for print and websites is vastly different to writing scripts for radio advertising. Writing an effective impacting 30 second radio commercial is demanding on creativity and air-time restraints, getting your marketing message across in 30 seconds to a radio audience is not easy, although we do make it …

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Photography for all kinds of strategic business marketing

KG Advertising image-capture (photography) is the creative digital photographic depiction of products and services to be used in effective visual communication to sell an idea. From digital-image-capture to re-touching, enhancing and manipulation of digital images, it’s all part of our creative service. Art Direction is not an extra cost it’s inclusive in the delivery cost of our in-house photography service. Whether we are photographing digital imagery for advertising, products, food, fashion, portraits, architecture, interior design, events, displays, presentations, exhibitions, promotions, websites, brochures or catalogues the attention to …